Read Time: 4 minutes

Hello Codebreakers,

Welcome aboard another edition of 'Culture, Code, Commerce'.

Let’s dive in!

Amazon’s Alexa AI Overhaul 

Amazon plans to give Alexa a significant AI overhaul, introducing a monthly subscription price.

• The update aims to enhance Alexa's capabilities, making it more intuitive and user-friendly.

• Monthly subscriptions will fund these enhancements, potentially increasing user engagement.

“Amazon's new AI-powered Alexa could revolutionize home automation.” - CNBC

What this means for you: Consider how AI enhancements in everyday tools can be leveraged to improve customer interactions and streamline business operations. Offering premium features for a subscription could also be a new revenue model.

Elon Musk’s Twitter Privacy Changes 

Elon Musk's recent moves on Twitter involve making likes private and promoting edgy content.

• This strategy aims to increase user engagement by making interactions less public.

• It aligns with Musk's vision of a more dynamic and less conventional social media platform.

"Private likes could significantly alter user behavior on Twitter." - Gizmodo

What this means for you: Enhanced privacy features can attract users who value discretion, potentially increasing engagement. Ensure your social media strategy is adaptable to these changes.

Trust in AI & Social Media Poll 

A recent poll indicates varying levels of trust in AI and social media companies among Americans.

• Trust in AI is growing, but skepticism towards social media companies remains high.

• Businesses need to navigate these sentiments carefully to build credibility.

"49% of Americans trust AI technologies, while only 19% trust social media companies." - Axios

What this means for you: Transparency in your use of AI and social media practices can build trust. Highlight ethical considerations in your marketing efforts.

Gen Z is Embracing AI Influencers.

• AI influencers are gaining traction, with brands leveraging their 24/7 availability and consistent messaging.

• This trend is set to redefine marketing strategies, emphasizing virtual over human influencers.

"AI influencers have 2-3 times higher engagement rates than human influencers." - Mashable

What this means for you: Virtual influencers can be a unique way to engage younger audiences. Explore integrating AI influencers into your marketing mix to engage Gen Z audiences more effectively, and enhance your brand's digital presence.

Lululemon’s TikTok Dupe Reaction

Lululemon is embracing the Tiktok dupe culture with innovative marketing strategies.

• The brand hosted a "Dupe Swap" event, inviting customers to trade in knockoffs for authentic products.

• This approach engages with the cultural conversation around affordability and authenticity.

"Lululemon's Dupe Swap attracted 50% new customers, with significant media and social media buzz." - Fast Company

What this means for you: Leverage user-generated content and viral trends to boost your brand’s visibility. Highlighting affordable alternatives can attract budget-conscious consumers.

BONUS: Generative AI 101

Still struggling to understand what Generative AI is? Here’s a primer:

Until next time, keep innovating!

-Kofi (Founder @ The Brand Sensei)

Love Culture+Code+Commerce?

Forward this to a friend so they can get in on the action.